Finally it’s the OTR treatment we’ve been waiting for! [er..not really, but never mind!]. The
press release states:
“On The Road is an American classic and the seminal work of the Beat generation, but much of it’s lost in translation when read by the generation that goes to the club and then beats. Bringing Kerouac’s best to the bros: On the Bro’d.”
Created by an NYC designer/ writer/ humor blogger, OTB wants to be “every sentence of Jack Kerouac’s On The Road, retold for bros”, which he deems appropriate as apparently the book itself’s a product of the “stirring unrest of a generation of bros”…whoa!. Key excerpt-ness:
“The only Bros for me are the awesome ones: …the ones who are mad to chug, mad to party, mad to bone, mad to get hammered, desirous of all the chicks at Buffalo Wild Wings, the ones who never turn down a Bud Light Lime, but chug, chug, chug like f-ing awesome players exploding like spiders across an Ed Hardy shirt and in the middle you see the silver skull pop and everybody goes “Awww!”
Read his concept work in its entirety and in sequential order – here
Sounds like a bit of an obvious gag to me. I wonder who the estate will sell his image to next?
Jack's a serious writer, for Heaven's sake.